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Our Philosophy

At SmartWool, we believe in the philosophy that we can bring to life positive change in the world which we live, play, and do business. By establishing smart and sensitive business practices, our goal is to leave a smart footprint on Earth for future generations…a program we call Smart Print. Smart Print demonstrates our commitment to social responsibility within the following areas:


Through the SmartPrint program, we work with our supply chain partners to establish profitable and sustainable business practices.

SmartWool has entered a long-term revolutionary sourcing partnership with the New Zealand Merino Company that guarantees...Read More.